Packaging, Philadelphia and Chocolateering
Mary Ellen Salamone hand-makes chocolates and pastries in Philadelphia. Her packaging needed to reflect that. The pattern illustrates local Philly icons in a premium, handcrafted way.
A pullout card helps identify chocolates for eaters weary of unassuming Whitman’s boxes hiding sinister tasting black-liquorice truffles.
Done at 160over90. Creative Director: Greg Ash