Product design, UX/UI, and your face
for JetBlue Airways | 2017-2019
In preparation for fully automated boarding, JetBlue tested a boarding process for international flights using facial recognition in Boston’s Logan Airport.
Instead of a traditional boarding pass, travelers used their face to board, which was matched to their passport photo.
The project involved four components: The UI of the tablet app, the UX of the camera recognition software, the layout and wayfinding at the gate, and the design and fabrication of the camera unit.
The interface and instruction needed to be simple and quick—so that the new process was faster than boarding traditionally.
Later, the process could be coupled with an automatic turnstile, which would free up the gate agent to focus on other tasks needed to ensure an on-time departure.
Creative Direction | Lashonne Duncan
Design | Chris Thomas
Photography | Zack Caplan