Product design, UX/UI, and your face
for JetBlue Airways | 2017-2019
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In preparation for fully automated boarding, JetBlue tested a boarding process for international flights using facial recognition in Boston’s Logan Airport.
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Instead of a traditional boarding pass, travelers used their face to board, which was matched to their passport photo.
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The project involved four components: The UI of the tablet app, the UX of the camera recognition software, the layout and wayfinding at the gate, and the design and fabrication of the camera unit.
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The interface and instruction needed to be simple and quick—so that the new process was faster than boarding traditionally.
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Later, the process could be coupled with an automatic turnstile, which would free up the gate agent to focus on other tasks needed to ensure an on-time departure.
Creative Direction | Lashonne Duncan
Design | Chris Thomas
Photography | Zack Caplan