Annual Report, Typography & Infographic design & a Bit of Copy Invention
Union Pacific is about as American as it gets. Throughout their 150 year history, they built an transcontinental transportation system, manifested destiny, moved millions of people—and then moved millions of tons of cargo when the people decided they’d rather drive.
From the moment a shareholder receives the package, the feel strives to be utilitarian enough for a railroad, but fun enough to show the passion of railroading.
The annual report draws on the stylings of UP’s passenger heyday to tell the story that—well, the heyday never really ended.
Union Pacific, on its 150th anniversary, is moving more than ever previously.
Visualizations of data show just how much.