Page layout, illustration & typesetting
Inspired by the organic forms pervasive at Florida’s freshwater springs came a redesign of a 1970s guidebook to exploring these beautiful and mysterious underwater caverns.
Illustrating diving’s tools of the trade in a fun, quirky fashion helped capture the spirit of one of Florida’s unique geological and recreational features.
The local advertisements of the original were reimagined as coupons and offers relevant to divers and other visitors.
The guide is designed for easy reference while exploring at the springs.
The reader quickly learns to mind air hoses, which clearly like to tangle up and get out of hand.